A national development firm is under contract to purchase part of the former Home Shopping Network (HSN) campus in St. Petersburg. Photo: CBRE.
A proposed redevelopment could bring hundreds of jobs rather than housing units to the former Home Shopping Network (HSN) headquarters in north St. Petersburg.
Greystar, a prominent national developer, plans to build three industrial warehouses totaling over 400,000 square feet on nearly 41 acres at 2501 118th Ave. N. The approximately 65-acre HSN campus is currently home to nine buildings with 487,021 square feet of office and industrial space.
Charleston-based Greystar will demolish all existing structures, which were built between 1986 and 1994. The city’s Development Review Commission will consider the proposal, which has received staff approval, on Wednesday.
City documents note that 48% of the site will remain open space. “The existing wetlands and preservation areas will not be impacted by the proposed redevelopment and will serve as natural buffers to surrounding properties,” states the staff report.
Greystar is under contract to purchase the eastern 41-acre portion of the property. However, documents do not outline plans for the remaining 24 acres.
While one of the nation’s most prolific multifamily housing-focused firms could still pitch a residential component on the expansive property, which is typical for most redevelopments in Pinellas County, the current proposal states that the “applicant is excited to bring this job-generating use to the city in an area targeted for manufacturing.”
“The applicant is not proposing a residential use as part of the project.”
An aerial rendering of the proposed redevelopment. Image: City documents.
Qurate Retail Group (QVC), HSN’s parent company, announced plans to close the campus after 47 years and consolidate operations at its Pennsylvania headquarters in January 2025. At its peak, the facility employed 2,500 people.
Global real estate services firm CBRE began marketing the property, zoned for industrial or multifamily uses, in March 2025. Later that month, HSN notified the state that it would cut 730 jobs by the end of the year.
Greystar’s proposal does not outline how many jobs its redevelopment could foster. The developer plans to build three 45-foot-tall concrete warehouses with large windows facing a stormwater pond in one construction phase.
The industrial park will feature 610 parking spaces, an internal sidewalk system, and a new public sidewalk along 118th Avenue North.
Greystar is not requesting a future land use change or rezoning for the property, which sits within a Target Employment Center overlay. Development review commissioners must approve the firm’s site plan due to the project’s size.
A ground-level rendering of one proposed building. Image: City documents.
City staff recommended approval with 12 special conditions. Those include incorporating a unified architectural style, screening loading docks with shade trees, submitting a tree removal plan, and restoring and maintaining a preservation area.
The staff report states that the site is within an Archaeological Sensitivity Area, which requires developers to “be made aware of this fact and be strongly encouraged to have an archaeologist on site during any excavation work.”
Greystar is completing a similar project in St. Petersburg’s Gateway Area. The firm is part of a joint venture that is redeveloping 93 acres formerly owned by Jabil Inc.
The 61-acre Gateway Logistics Center development will feature a 622,270-square-foot industrial park at 2690 Gateway Centre Parkway – 2.3 miles south of the HSN campus. Greystar dedicated the remaining land to a 425-unit apartment complex.
In April 2025, Greystar broke ground on The Henry at Whitney Village, a 325-unit mixed-use redevelopment of the Jim and Heather Gills YMCA property in the Grand Central District. The firm also developed the 36-story Ascent St. Pete residential tower in downtown St. Petersburg.
An aerial view of the 65-acre site (blue). Image: CBRE.
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