Looking for a more cost-effective, environmentally conscious haircare brand? Tia Mowry has something for you.
The actress, entrepreneur, new WeightWatchers ambassador and IG dance video sensation has partnered with synthetic biotechnology and renewable chemical company Amyris, Inc. to release 4U by Tia, an affordable vegan, cruelty-free haircare brand geared toward curly hair types. According to a release furnished to theGrio, 4U by Tia is a “science-based” and “nature-made” collection formulated for hair types 2A – 4C.
Available to shop now online and in-store at Walmart, the brand includes eight different products, all formulated free of silicone, sulfates and parabens. Each product was also made using Hemisqualane 15 (Hemi15), a molecule that provides weightless nourishment, leaving hair healthy, bouncy and manageable. Read more
