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Serena Williams calls out The New York Times over photo of sister Venus in story about Serena’s venture capital firm

Tennis legend Serena Williams called out the New York Times on Wednesday for appearing to confuse her with her older sister, Venus Williams, in a recent print news article.

The story in question was about Serena’s early-stage venture capital firm, Serena Ventures, which recently unveiled an inaugural fund of $111 million.

Williams used her Twitter account on Wednesday to share a picture of the print version of a NYT story about the firm, where she also serves as a managing partner.

The story image included a headshot of Venus labeled as her sister.

“No matter how far we come, we get reminded that it’s not enough,” Serena tweeted Wednesday morning. “This is why I raised $111M for @serenaventures. To support the founders who are overlooked by engrained systems woefully unaware of their biases. Because even I am overlooked. You can do better, @nytimes.”

The business section of the Times acknowledged the mixup later in a reply tweet to Williams.

Staff Editor
Staff Editor
The Power Broker was born in 2005 to promote the people and organizations “who are moving, shaking and breaking new ground for and with the African American community.”
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