Did This Black Entrepreneur Really Make $1 Million in 90 Minutes? Yes, She Did!


November 30, 2018 

Yes, it's true. Reynell "Supa" Steward, founder and CEO of The Crayon Case, really did generate $1 million in sales in less than 2 hours on Cyber Monday. In fact, it was $1.2 million to be exact. The Crayon Case is a cosmetic line dedicated to amateur make-up users and aspiring makeup artists. The brand is best known for its eyeshadow palette that encourages women to treat their face as a blank canvass. 

How she did it

Just like millions of other online businesses, Supa decided to run an incredibly irresistible offer on Cyber Monday - the biggest online sales day each year right after Thanksgiving. She promoted the offer to her social media followers and former customers, and within minutes the orders started pouring in. Soon after, the notifications on her phone became non-stop to the point that she was brought to tears. Visit www.blackbusiness.org to read the full article. 

Category: Business

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