Samia Gore, the founder of a wellness and lifestyle brand called Body Complete RX has become the first Black woman to have a supplement line sold at The Vitamin Shoppe. In fact, her brand has launched the TRIM line in over 700 of the store’s retail locations nationwide.
Gore, who is a 40-year old mother of 4, started her own weight loss journey in 2014 when she gave birth to her last child and gained weight. She said it affected her health and emotions so she decided to eat healthier. But then she couldn’t find any supplements that would actually suit her needs.
That’s when the idea of starting out her own wellness brand came to mind. She started sharing on Instagram her own experiences, personal routine, and tips that led her to lose nearly 80 pounds. From there, she launched Body Complete RX in 2017.
Body Complete RX started from selling supplements to also offering other wellness products such as vegan protein powders, collagen-boosting powder, superfood bars, women and men’s multivitamins, and many more. Since then, the company has grossed $10 million in sales.
Most recently, the brand partnered with The Vitamin Shoppe to carry its TRIM line, which features “exclusive plant-based, vegan weight management supplements” such as Boost Metabolism Drops, Renew Energy Drops, and Control Appetite Suppressant Capsules.
“We are so excited to be launching at one of the top retailers of nutritional supplements in the country because it’s a true testament to the efficacy of our brand and products,” Gore said. “As the first and only Black female-owned brand in The Vitamin Shoppe’s weight management category, I am excited to make these wellness products more accessible to customers across the country and support their journey toward wellbeing.”
