Greenwood GOLF becomes the first Black-owned golf company to work with the global retailer
CHARLOTTE, NC – DECEMBER 16, 2022 – Christmas came early for Greenwood GOLF. It becomes the first Black-owned golf company to work with the global retailer, WalMart. Golfers and their loved ones can now purchase, Greenwood GOLF balls and gloves from WalMart.com just in time for the Christmas holiday.
This achievement marks a major milestone for Black-owned golf businesses. Most Black-owned companies have been relegated to direct-to-consumer websites, making it hard for their brands to gain traction. Greenwood GOLF is blazing the trail to get their Black-owned golf equipment and apparel on retail shelves everywhere.
When asked about its significance, the CEO, Chris Word states, “This is another example of why representation matters. Throughout the history of the game, golf appeared to be exclusive and off-limits for minorities. Having Black-owned golf equipment and apparel available for consumers is a significant step to achieving diversity, equity, and inclusion.”
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