Backlash was quickly followed by calls for a boycott, leading to at least one organization, We Are Somebody, planning one slated to begin on February 1. Initially, it was supposed to be a total ban on the store, although the organization has since updated the terms of the boycott to permit consumers to still shop from diverse brands. Read more at www.thegrio.com.
Black-owned brand founders at Target react to the store’s nixing of DEI and calls for a boycott
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