Deadline; Published By Matt Grobar
Kamiesha Turner/Alyssa Armstrong
Netflix and Shondaland have snapped up worldwide rights to Black Barbie: A Documentary, a new film from Lagueria Davis that screened a previous cut, to critical acclaim, at this year’s SXSW Film Festival.
Pic is exec produced by Shonda Rhimes and Betsy Beers as part of their overall deal with Netflix, which was extended in 2021, following the Bridgerton duo’s initial signing with the streamer in 2017. It arrives at a time when the doll made world famous by Mattel has taken on a new level of cultural cachet, thanks to Greta Gerwig’s fantasy comedy Barbie, which has grossed over $1.43B worldwide since its July 21st release by Warner Bros, coming in as the highest-grossing film of 2023, as well as the top grosser in the history of the studio, and for a solo female director.
While resonating with the themes of that film written by Gerwig and Noah Baumbach, Black Barbie looks at both the company and its product from a different vantage point, celebrating the momentous impact three Black women at Mattel had on the evolution of the Barbie brand as we know it. Through these charismatic insiders’ stories, the documentary tells the story of how the first Black Barbie came to be in 1980, examining the importance of representation and how dolls can be crucial to the formation of identity and imagination. Read more
